Nareswari, A. (2024). Peran Brand Equity Dalam Memediasi Firm Created Communication Dan User Created Communication Terhadap Purchase Intention Produk Pelangsing. Jurnal Manajemen Dan Penelitian Akuntansi (JUMPA), 17(2), 143-154. https://doi.org/https://doi.org/10.58431/jumpa.v17i2.261