https://ejournal.stiekia.ac.id/index.php/JUMPA/issue/feedJurnal Manajemen dan Penelitian Akuntansi (JUMPA)2025-08-15T03:44:39+00:00Abdul Azis Safiilppm@stiekia.ac.idOpen Journal Systems<p>Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) adalah jurnal penelitian dibidang manajemen dan akuntansi yang diterbitkan oleh STIE Cendekia Bojonegoro. Jurnal ini terbit 2 kali dalam setahun (Januari-Juni dan Juli-Desember). Fokus jurnal ini dibidang Manajemen (Manajemen Bisnis, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Strategi, Manajemen Operasi, dan Sistem Informasi Manajemen) dan Akuntansi (Akuntansi Keuangan, Akuntansi Syariah, Akuntansi Manajemen, Akuntansi Perpajakan, Audit, Akuntansi Keperilakuan, dan Sistem Informasi Akuntansi). P-ISSN 1693-3907, dan E-ISSN 2746-7147.</p>https://ejournal.stiekia.ac.id/index.php/JUMPA/article/view/319Greenwashing memberikan Pengaruh Pada Niat Beli Hijau yang dimediasi Word of Mouth: Perspektif Theory of Planned Behaviour2025-08-11T06:41:15+00:00Sella Ayu PratiwisellaayuPratiwi@gmail.comDimas Wibisonodimaswibisono@almaata.ac.id<p><em>Greenwashing has a negative impact on the environment and will certainly have an effect on consumer doubts in consuming environmentally friendly products. The purpose of this study is to test the effect of greenwashing on green purchase intention with word of mouth as a mediating variable by integrating specific components of the Theory of Planned Behavior This type of research is quantitative research with a research design in the form of a causal study and using a survey research form. The population of this study includes active students at the Faculty of Economics and Business (FEB) of Alma Ata University who understand environmentally friendly products. The data used are primary data with a sample size of 150. Sample selection using probability sampling and nonprobability sampling methods with non-probability sampling techniques by purposive sampling. Data analysis was carried out using SEM-PLS. The results of the nature of the mediating variable partial mediation in other words, whether or not there is a mediating variable word of mouth, greenwashing has a positive and significant effect on green purchase intention.</em></p> <p><strong><em>Keywords:</em></strong><em> Greenwashing,</em> <em>Green Purchase Intention, Word of Mouth, Theory of Planned Behavior, Environmental Marketing</em></p>2025-07-28T00:00:00+00:00##submission.copyrightStatement##https://ejournal.stiekia.ac.id/index.php/JUMPA/article/view/324Dinamika Pembelian Impulsif Pada Toko Ritel Kesehatan Dan Kecantikan. Apakah Dipengaruhi Oleh Kualitas Layanan, Promosi Penjualan Atau Atmosfer Toko?2025-08-15T03:44:39+00:00Rizna Ayuningsihayuningsih.rizna@gmail.comLa Diadhan Hukamaadhanhuk@gmail.com<p><em>This study aims to determine and analyze Impulse buying of health, beauty and personal care products for consumers of health and beauty retail stores. This research uses an associative quantitative approach. Data collection in this study was carried out by distributing questionnaires online and offline to consumers who have made impulse purchases of health, beauty and personal care products at beauty retail stores. The questionnaire was processed using Microsoft MS analysis tools. Excel and SPSS. A total of 105 respondents were involved in this study. The results of this study found that service quality has a positive and significant effect on impulse buying, sales promotion has a positive and significant effect on impulse buying and store atmosphere has a positive and significant effect on impulse buying.</em></p>2025-07-29T00:00:00+00:00##submission.copyrightStatement##