PENGARUH BAURAN PEMASARAN JASA TERHADAP NILAI JASA WISATA ALAM DI KABUPATEN BOJONEGORO

Abstract

This study aims to examines the effect of implementation of service marketing mix on the   process of tourist decision making to make a tour in Bojonegoro residence. There are Negeri Atas Angin, Air Terjun Krondonan, Telaga grogolan, and Kedung Maor that booming torism destination. This study mainly  used  the  service  marketing  approach. The  sampling  method  used  was purposive sampling technique. The analyze shows that mixed marketing performance gave a significant influence to the tourism service value.  A deeper analysis revealed that among the aspects, mixed marketing performance which was consisted of product, price, place, promotion, people, physical evidence, and process needs to improve by the operator of natural tourism.