Keputusan Pembelian Motor di Tinjau Dari Harga dan Promosi

Farikhul Muafiq; Aria Mulyapradana; Budi Nugraha; Aria Elshifa

doi:10.58431/jumpa.v15i1.188

Farikhul Muafiq Institut Teknologi dan Sains Nahdlatul Ulama Pekalongan
Aria Mulyapradana Institut Teknologi dan Sains Nahdlatul Ulama Pekalongan
Budi Nugraha Institut Teknologi dan Sains Nahdlatul Ulama Pekalongan
Aria Elshifa Institut Teknologi dan Sains Nahdlatul Ulama Pekalongan

DOI: https://doi.org/10.58431/jumpa.v15i1.188

Abstract

Abstract: The purpose of this research is to find out and analyze the influence of price and promotion on motorcycle purchase decisions. The object of this research was 90 respondents from the Office Administration Study Program. The research method used is quantitative. This research data was processed using multiple linear regression tests. Htest result F obtained F_count F 18,743 greater than F_table3.10. The significance value of 0.000 is also less than the probability of 0.05. So, it can be concluded that prices and promotions together (simultaneously) have an influence on the decision to buy a motorbike in students. For the efficiency result of thetermination, the Adjusted R Square value was 0.285. This value shows that the influence of price and promotion on motorcycle purchase decisions in students is 28.5% while the remaining 71.5% is influenced by other variables outside this research model.

Keywords: Purchasing Decision, Price, Promotion, Motor

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