Pengaruh Online Customer Review dan Rating Terhadap Keputusan Pembelian Online
(Studi Kasus Pengguna Shopee di Kota Bandung)
Abstract
With current technological developments, buyers will increasingly look for ways to ensure that the goods or products they buy meet their expectations. It is not surprising that online reviews and ratings represent a company's dedication to offering a quality experience and, thus, represent a company's reputation. As a result, consumers are more likely to order with high ratings. The purpose of this research is to determine the influence of online customer reviews and ratings on online purchasing decisions. Case study of Shope users in Bandung City. The research method used is a quantitative method. The sampling technique is purposive sampling with data processing using SPSS Version 20. The research results show that there is a significant influence between online customer reviews and ratings on online purchasing decisions. Case study of Shope users in Bandung City
References
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Wang, Y., Kim, J., & Kim, J. (2021). International Journal of Hospitality Management The financial impact of online customer reviews in the restaurant industry : A moderating effect of brand equity. International Journal of Hospitality Management, 95(March 2020), 102895. https://doi.org/10.1016/j.ijhm.2021.102895
Arbaini, P. (2020). Jurnal Bisnis dan Manajemen Pengaruh Consumer Online Rating Dan Review Terhadap. 7(1), 25–33.
Arzaghi, M., Genc, I. H., & Naik, S. (2023). Heliyon Rating vs . Reviews : Does official rating capture what is important to customers ? Heliyon, 9(5), e16337. https://doi.org/10.1016/j.heliyon.2023.e16337
Bajdor, P. (2021). Simulations of the relationship between the experience level of e- commerce customers and the adopted variables - implications for management in the area of the online shopping. Procedia Computer Science, 192, 2576–2585. https://doi.org/10.1016/j.procs.2021.09.027
Cahyono, Y. T., & Wibawani, I. D. (2021). Pengaruh Harga , Online Customer Review , dan Online Customer Rating terhadap Keputusan Pembelian pada Marketplace Shopee. 867–874.
Dehaibi, N. El, & Macdonald, E. F. (2022). Differentiating online products using customer perceptions of sustainability. 1–31. https://doi.org/10.1017/dsj.2022.14
Hennig-thurau, T., Eifler, V., Hennig-thurau, T., Gwinner, K. P., & Gremler, D. D. (2004). Electronic Word-Of-Mouth Via Consumer-Opinion Platforms : What Motivates Consumers To Articulate Themselves On The Internet 18(1). Https://Doi.Org/10.1002/Dir.10073
Huwaida, L. A., Yusuf, A., Naufal, A., & Darmawan, M. A. (2024). Jo u rn a l P re of. Journal of Open Innovation: Technology, Market, and Complexity, 100256. https://doi.org/10.1016/j.joitmc.2024.100256
Krey, N., Wu, S., Hsiao, S. S., & Lin, T. L. J. (2024). The joint effect of online reviews and manager responses in driving company ratings. Tourism Management Perspectives, 50(January), 101215. https://doi.org/10.1016/j.tmp.2023.101215
Lin, K., & Kim, H. (2021). An Automated Method To Conduct Importance- Performance Analysis Of Product Attributes From Online Reviews - An Extension With A Case Study. August, 16–20. https://doi.org/10.1017/pds.2021.42
Mutiara, C. annur. (2023). Pengguna Internet di Indonesia Tembus 213 Juta Orang hingga Awal 2023. https://databoks.katadata.co.id/datapublish/2023/09/20/pengguna-internet-di-indonesia-tembus-213-juta-orang-hingga-awal-2023
Putri, O. M., & Wijaksana, T. I. (2021). Pengaruh Online Customer Review Dan Online Customer Rating Terhadap Purchase Decision Pada Konsumen Produk Wardah Melalui Marketplace Shopee The Effect Of Online Customer Review And Online Customer Rating On Purchase Decision Of Wardah Product Consumer Th. 8(5), 6394–6403.
Rahmawati, A. I. (2021). pengaruh Online Customer Review, Online Customer Rating Dan Kepercayaan Terhadap Keputusan Pembelian Online (Studi Kasus Pada Mahasiswa Feb Universitas Pgri Semarang) Anna. 1(1), 18–23.
Rinaja, A. F., Udayana, I. B. N., Maharani, B. D., & Tamansiswa, U. S. (2022). Pengaruh Online Customer Review , Word Of Mouth , And Price Consciousness Terhadap Minat Beli Di Shopee I. IX, 435–448.
Sayfuddin, A. T. M., & Chen, Y. (2021). International Journal of Hospitality Management The signaling and reputational effects of customer ratings on hotel revenues : Evidence from TripAdvisor. International Journal of Hospitality Management, 99, 103065. https://doi.org/10.1016/j.ijhm.2021.103065
Soetanto, J. P., Septina, F., & Febry, T. (2020). Pengaruh Kualitas Produk Dan Keragaman Produk Terhadap Keputusan Pembelian Produk Amondeu. 5(April).
Suryadi, D., & Kim, H. (2019). Automatic Identification Of Product Usage Contexts From Online Customer Reviews. August, 5–8. https://doi.org/10.1017/dsi.2019.257
Ulhab, N., & Amirulmukminin. (2022). Pengaruh Online Customer Review Dan Online Custumer Rating Terhadap Keputusan Pembelian Melalui Marketplace Shopee (Studi Kasus Pada Masyarakat Kecematan Bolo Kabupaten Bima. 5(2), 132–142.
Wang, Y., Kim, J., & Kim, J. (2021). International Journal of Hospitality Management The financial impact of online customer reviews in the restaurant industry : A moderating effect of brand equity. International Journal of Hospitality Management, 95(March 2020), 102895. https://doi.org/10.1016/j.ijhm.2021.102895
Published
2024-07-31
How to Cite
Putri, F., & Jaya, U. A. (2024). Pengaruh Online Customer Review dan Rating Terhadap Keputusan Pembelian Online. Jurnal Manajemen Dan Penelitian Akuntansi (JUMPA), 17(1), 24-31. https://doi.org/https://doi.org/10.58431/jumpa.v17i1.244
Section
Articles
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